Finally, the time has come! We open our blog, which – how could it be otherwise – is all about great naming and branding. And in order to make a statement right away, here comes our KILLER Naming Manifesto. You can also download it on the blog's mainpage as a wallpaper. Get inspired!
KILLER Naming Manifesto
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HOW TO BE A KILLER.
Reach for greatness, nothing less.
AND MAKE SURE, YOU HAVE SOME FUN ALONG THE WAY.
Define your goal. There can only be one:
THE PERFECT NAME.
Consider:
IF YOU DO NOT BELIEVE IN YOUR PROJECT,
NOBODY ELSE WILL.
Internalize:
GREATNESS IS NOT TO BE FOUND IN WHAT IS COMMON,
BUT IN WHAT IS UNIQUE.
Take a stand:
THERE WILL BE PEOPLE WHO DISAGREE.
Stay focused:
QUALITY IS GREAT, NOT QUANTITY.
Be professionel:
COMPETENT. EFFICIENT. SMART.
Simplify:
GREATNESS SPRINGS FROM THE REDUCTION TO THE ESSENTIALS.
Think precisely:
YOU HAVE ONLY ONE CHANCE.
Trust yourself:
YOUR TASTE IS EXCELLENT.
Listen to your inner voice:
YOUR INSTINCT TELLS YOU WHEN YOU SUCCEEDED.
Be persistent:
MEDIOCRITY IS UNDERSTOOD IMMEDIATELEY.
GREATNESS REVEALS ITS MAGIC LITTLE BY LITTLE.
Play hard. Kill softly.