Birgit König25. März 20201 Min.WHEN HUMANITY GOES VIRAL...The crisis as an opportunity. Futurologist Matthias Horx has ventured a very readable "re-gnosis" on how Corona can - and hopefully will...
Birgit König7. März 20191 Min.JUST ORDER WHAT YOU WANT!HERE COMES OUR PRICE LIST 2019! After receiving quite a lot of requests on our prices last year, we have now developed a new, modular...
Birgit König25. Nov. 20181 Min.WHAT'S IN A NAME?ONE YEAR KILLER. AN ADDRESS ON B-DAY. Almost exactly one year ago we started KILLER. Time to take a look back and share our experiences...
Birgit König26. März 20182 Min.STRAIGHT TO THE HEART.WHY POSITIONING IS EVERYTHING. THE KILLER Naming Guide, Part II. Now, it is getting really exciting. Today we are talking about the...
Birgit König8. Feb. 20181 Min.MEET & GREET IN BERLIN.Ever so often we get inquiries from companies and start-ups in Berlin. From April 20 until April 22 we will be in the capital and all...
Birgit König3. Dez. 20173 Min.WE CHOOSE TO GO TO THE MOON.WHY STRATEGY MATTERS. The KILLER Naming Guide, Part I. Your are looking for a great name for your company, product or service? Well then,...
Birgit König31. Okt. 20172 Min.BRANDS WE LOVE: APPLETo Begin at the Beginning. I had just started my first job as a junior copywriter back in the late eighties, when we switched to computers...
Birgit König29. Sept. 20171 Min.HOW TO BE A KILLER.Finally, the time has come! We open our blog, which – how could it be otherwise – is all about great naming and branding. And in order to...
Birgit König14. Sept. 20171 Min.We start on October 1st!Please have a little patience. If you don´t, just give us a call!