The crisis as an opportunity. Futurologist Matthias Horx has ventured a very readable "re-gnosis" on how Corona can - and hopefully will...

HERE COMES OUR PRICE LIST 2019! After receiving quite a lot of requests on our prices last year, we have now developed a new, modular...

ONE YEAR KILLER. AN ADDRESS ON B-DAY. Almost exactly one year ago we started KILLER. Time to take a look back and share our experiences...

WHY POSITIONING IS EVERYTHING. THE KILLER Naming Guide, Part II. Now, it is getting really exciting. Today we are talking about the...

Ever so often we get inquiries from companies and start-ups in Berlin. From April 20 until April 22 we will be in the capital and all...

WHY STRATEGY MATTERS. The KILLER Naming Guide, Part I. Your are looking for a great name for your company, product or service? Well then,...

To Begin at the Beginning. I had just started my first job as a junior copywriter back in the late eighties, when we switched to computers...

Finally, the time has come! We open our blog, which – how could it be otherwise – is all about great naming and branding. And in order to...

Please have a little patience. If you don´t, just give us a call!