• Birgit König

HOW TO BE A KILLER.

Aktualisiert: 5. Okt 2017

Finally, the time has come! We open our blog, which – how could it be otherwise – is all about great naming and branding. And in order to make a statement right away, here comes our KILLER Naming Manifesto. You can also download it on the blog's mainpage as a wallpaper. Get inspired!



KILLER Naming Manifesto

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HOW TO BE A KILLER.


Reach for greatness, nothing less.

AND MAKE SURE, YOU HAVE SOME FUN ALONG THE WAY.


Define your goal. There can only be one:

THE PERFECT NAME.


Consider:

IF YOU DO NOT BELIEVE IN YOUR PROJECT,

NOBODY ELSE WILL.


Internalize:

GREATNESS IS NOT TO BE FOUND IN WHAT IS COMMON,

BUT IN WHAT IS UNIQUE.


Take a stand:

THERE WILL BE PEOPLE WHO DISAGREE.


Stay focused:

QUALITY IS GREAT, NOT QUANTITY.


Be professionel:

COMPETENT. EFFICIENT. SMART.


Simplify:

GREATNESS SPRINGS FROM THE REDUCTION TO THE ESSENTIALS.


Think precisely:

YOU HAVE ONLY ONE CHANCE.


Trust yourself:

YOUR TASTE IS EXCELLENT.


Listen to your inner voice:

YOUR INSTINCT TELLS YOU WHEN YOU SUCCEEDED.


Be persistent:

MEDIOCRITY IS UNDERSTOOD IMMEDIATELEY.

GREATNESS REVEALS ITS MAGIC LITTLE BY LITTLE.


Play hard. Kill softly.


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