HOW TO BE A KILLER.

Finally, the time has come! We open our blog, which – how could it be otherwise – is all about great naming and branding. And in order to make a statement right away, here comes our KILLER Naming Manifesto. You can also download it on the blog's mainpage as a wallpaper. Get inspired!

KILLER Naming Manifesto

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HOW TO BE A KILLER.

Reach for greatness, nothing less.

AND MAKE SURE, YOU HAVE SOME FUN ALONG THE WAY.

Define your goal. There can only be one:

THE PERFECT NAME.

Consider:

IF YOU DO NOT BELIEVE IN YOUR PROJECT,

NOBODY ELSE WILL.

Internalize:

GREATNESS IS NOT TO BE FOUND IN WHAT IS COMMON,

BUT IN WHAT IS UNIQUE.

Take a stand:

THERE WILL BE PEOPLE WHO DISAGREE.

Stay focused:

QUALITY IS GREAT, NOT QUANTITY.

Be professionel:

COMPETENT. EFFICIENT. SMART.

Simplify:

GREATNESS SPRINGS FROM THE REDUCTION TO THE ESSENTIALS.

Think precisely:

YOU HAVE ONLY ONE CHANCE.

Trust yourself:

YOUR TASTE IS EXCELLENT.

Listen to your inner voice:

YOUR INSTINCT TELLS YOU WHEN YOU SUCCEEDED.

Be persistent:

MEDIOCRITY IS UNDERSTOOD IMMEDIATELEY.

GREATNESS REVEALS ITS MAGIC LITTLE BY LITTLE.

Play hard. Kill softly.